To
what extend do you agree
Never
before in history has the business been more prosperous than now. Commercial,
as one of the primary means to achieve this, have a unique impact on
individuals, which arguably nothing could approach. Some people highly praise it,
even arguing that advertisement is a piece of art, whereas I, similar to other
individuals, regard it more as a methodology to induce customers to buy
something unnecessary, given its merits.
Not
surprisingly, advocates emphasis on the necessity of advertising. They
vociferously support that advertisement is indispensable in free market
economies, because of its capacity as a source to spur consumers’ demand and to
create job opportunities. They also state that consumers need to be informed
about the attributes and other alternatives of the product before sealing the
deal.
Admittedly,
correct as it may be in these assertions, several warning need to be heeded. The
potential effect of manipulation serves as a case in point to illustrate advertising’s
drawbacks. Most advertisers focus on selling a brand image, which usually
invite glamorous or successful people in order to create an impression that
consumers would be similar to those people after using a particular product. It
is such an illusion that motivates individuals to purchase impulsively, resulting
in unnecessary orders.
In
addition, when it comes to the impact on children, its advantages pale in
comparison with its disadvantages. Considering the fact that young children are
more likely to be influenced and the fact that parents nowadays usually palm their
children to every wish, advertisers often target their marketing at them, which
in turn they put pressure onto their parents. This process seldom involves a
rational analysis of necessity.
As
a result, government should not shirk their responsibilities. Governors have a duty
to verify the content of commercials, and accordingly introduce laws to punish
those irregularities, especially in order to protect young people. For
instance, unhealthy food should not be marketed in a way that attracts
children. Another case in point might be that warnings must be noticeably
displayed on cigarette packets.
Consequently,
judging from the reams of evidence discussed above, we can safely conclude that
despite its contributions made to our life, at least a certain degree of
censorship need to be casted on advertising industry.
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